For this project, I developed a logo and full branding guide for a fictitious outdoor company: Wanderlust. I wanted a simple logo that reflected the grittiness of the outdoors, as you'll see in the texture. The fonts are Haymaker and Helvetica, two fonts I thought added a nice contrast: rugged with clean and modern. The color palette is earthy, to reflect the outdoors. Below you'll see two billboard designs I developed in Photoshop using photos I took.