Project: Tantrum Boardsports
It all started when...
My professor came into class pretending to be my next client. She said she had a wakeboarding company based in New England and I needed to create a brand for it. She wanted a logo, hats for the guys in the workshop, and a magazine ad.
I named the company Tantrum (as to her request, this is her favorite wakeboarding trick) and I chose the colors orange and blue, to represent the energy of the sport and being on the water. I tried to give the brand a 90s skateboarding feel, encompassing light leaks and vintage film grain. This project was heavily influence by David Carson. The logo is handwritten typography I drafted outside of the computer using traditional methods and then brought it into Illustrator to turn it into a vector graphic.
My goal was to translate the energy of the sport along with the analog quality of creating custom wakeboards, as you'll see in the font choices and textures.